Starting with the primary raw materials needed for the manufacture of the soap, water is needed as a solvent for dissolving the oxidizer, basically, a solvent is always needed, it can either be milk, water or any liquid containing water, this to mix with the oils and make soap. In the same Unilever and Dove initiative to switch to rail methods, the companies are also attempting to switch to sea transports when possible in order to reduce emissions [7]. The technological factors in the PESTLE Analysis of Dove are mentioned below: Technology is ever growing. The political factors in the Dove PESTLE Analysis can be explained as follows: Unilever is the parent brand of Dove. Impact of positioning of DOVE bathing soap in Surat city 40 S.V. https://www.cleaninginstitute.org/assets/1/AssetManager/SoapsandDetergentsBook.pdf. The consumer of a Dove Beauty Bar plays a role in the mitigation of waste. Large commercial kettles are fed the raw materials mixture of detergent lyes, oils and fats. Since regular soap and water is just as effective, people should reduce and stop usage of products with triclosan. Unilever will continue its mission to reduce carbon emissions when transporting their Dove Beauty Bar, but the reduction of waste does not solely fall on the producer of the good, but the consumer as well. Dove, the name is not new or unknown to any one today; the company manufactures its products in several countries and India is one of them. Environmental/Health Sustainability The Soap and Detergent manufacturers can contribute to the enhancement of human health and quality of life by adopting responsible formulations and through the production and sale of environment friendly cleaning products & ingredients. Although soap is simple in use, the embedded energetic costs due to its manufacturing and shipping methods are significant. That’s because Dove isn’t soap, it’s a Beauty Bar. The Dove Beauty Bar makes no claims to be completely biodegradable so its advised to not use this product in a natural environment such as a lake or river. Tallow can be found in cattle fat after extraction Tallow is mixed with Lye to create sodium tallowate which is salt of Tallow and it is used for cleansing [2]. It has its headquarter setup in London. A diesel freight truck (134 miles per gallon) and potentially a freight train (470 miles per gallon) will ship the processed detergent chemicals to a factory also located in China, where it will be further processed [5]. The boiling alone may take several days, consuming large amounts of thermal and electrical energy. Even though it’s a naturally occurring substance, too much phosphate that gets into waterways will cause algal bloom. Hence testimonials became even more critical for the success of the brand, say HUL executives. Green Palm Sustainability. Besides, Dove uses one of the by-products produced during the manufacturing process, by taking glycerin and adding this by-product to another Dove products like shampoo and other detergents. The large-scale production of bar soap generally involves a process known as the continuous method. “Greenhouse Gas Emissions from Wastewater Treatment. One of the key goals set by Unilever, whose global brands include Dove, Omo, Knorr and Lipton, will cut in half the company’s greenhouse gas emissions, water and waste used by the company in its direct operations, and by its suppliers and consumers. Sodium tallowate will have a high probability of being manufactured in China, due to the extensive amount of fat and oil production that is present in the country [4]. Wrongful promotion of the product can lead to penalty. Of the thirteen two are of the upmost importance when speaking of waste and emissions. Elsevier Inc. 2016, 9. Government policies should be supportive to the firm. Unilever owns more than one hundred and sixty brands, and with all of those brands manufacturing unique items themselves it’s impossible to know just how much Dove is doing to reduce its CO2 emissions. Alkali detergents chemicals, fats, and oils are essential to the basic process of soap making and each material has its own independent method for harvesting or synthesizing [2]. These products help in keeping one fresh, cool, sweat free and also impart a pleasant odour. “Fats and Oils Industry Overview”. The wonderful thing about liquid castile soap is that it has far more uses than just a hair and body wash! Antibacterial soaps are about the worst choice when it comes to cleaning your hands or your house. Australia, Simple Scents. EWG’s Skin Deep Cosmetic Database, https://www.ewg.org/skindeep/, 10. Dove claims this soap will give people softer, smoother, more radiant skin in comparison to any ordinary soap. Another example of a palm oil derivate is sodium palmitate, which is a salt made by mixing Palmitic acid and Lye and adding water, this secondary material is used for cleansing and creating lather [2]. Palm oil is a vegetable prominent primary raw material, specifically Palm Kernel oil, this oil is likely that it comes overseas from Malaysia or Indonesia and is manufactured into glycerin in the United States. “Dove Ingredients Explained”. Political rift between the British and European union was the major news recently. In deciding which type of soap to buy, many people give more weight to carbon footprint and toxicity impacts than to land impacts. Dove is one of the most trusted and loved beauty brands across the globe. The threat transportation has on the environment stems from, “burning fossil fuels like gasoline and diesel releases carbon dioxide, a greenhouse gas into the atmosphere. So let’s start with the dove soap ingredients, benefits, review and know the bathing bar from top to bottom. While the energetic costs of a soap bar produced by Dove may seem unimportant to the layman, the magnitude of the energetic costs that were required to produce the bar soap is significant to raise concern. www.statista.com/statistics/275244/us-households-most-used-brands-of-bar-soap/. Parravicini, Vanessa, et al. The manufacturing processes of Dove’s Bar Soap is classified and not shared with the public, however, the general process is known. By attempting to trace back the Dove bar through raw material harvesting methods, production processes and shipping methods, the type of energies will become evident to the consumer. EWG’S Skin Deep Cosmetic Database. Gustin, Georgina, et al. Studies showed that 57% of Dove s Target audience was averse to regular advertising. From a simple palm fruit to palm oils, this process alone requires an aggregate of energy sources: thermal, kinetic, mechanical, and chemical energies are used in order to bring palm oils to Dove factories. I understood in depth the main primary materials used to make this kind of soap specifically, the origin, how they are extracted, when in the process of manufacturing they are added and what are the properties these materials give to soap overall. In May 2019, Ethical Consumer viewed an article on the Food and Allied Workers Union website. The content on MBA Skool has been created for educational & academic purpose only. In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign. As mention before, Dove’s bar soap is made by the saponification of fatty materials, oils, greases, and tallow, and then "saponified" - by soda to obtain hard soap. 2016. https://greenpalm.org/about-palm-oil/what-is-palm-oil. Impact of positioning of DOVE bathing soap in Surat city 40 S.V. The manufacturing of dove should not involve killing of any animal be endangered or normal species. For Dove products overall, the Environmental Working Group (EWG), a non-profit group dedicated to bringing transparency to consumer beauty and personal care products, rates them between a 3 and 8 on a sliding hazard scale of 0-10—10 being the most dangerous health risk to humans, animals and/or the environment, depending on the product (8). Impact of liquid versus solid soap. Brand image and brand equity have become important to retail sales and market share in a hyper competitive market environment. “Soap”. Unilever and Dove have started (as of 2017) to ship using rail methods wherever possible [6,7]. There are some environmental concerns in the manufacturing of soaps and detergents. Besides the raw materials and their physical characteristics, I understood that Dove’s soap has a considerable impact on the environment, this seeing it from the materials perspective, this soap is not considered vegan nor animal-free testing. How Dove's Real Beauty campaign won, and nearly lost, its audience. They take pride in making their business model as sustainable as possible, “In 2017, our factory sites reduced CO2 emissions from energy by 47% per ton of production compared to 2008(Unilever).” Throughout hours of research there was unfortunately not any more specific statistical information regarding the Dove Beauty Bar alone in regard to factory specific CO2 emission reduction. Unilever, and consequentially Dove, ship their soap bars and other products, using freight trains, trucks, and ships [6]. We provide contracts to operate, maintain and repair sewage treatment plants and lift stations. Another harmful product is the use of sodium tallowate in the soap bar. There is absolutely no way for Dove to not contribute to climate change. Unilever. This portion of the life cycle analysis of Dove Beauty Bar was beneficial but further research should be done if more specific information to the product becomes readily available. By virtue of the geographic area of other raw materials and the “Made in China” label, these detergent chemicals will be produced in a factory in China and shipped via ground-based vehicles. A section of it read: "The Food and Allied Workers` Union strongly condemns the unprovoked attack on peacefully striking u… How products are made. Unilever doesn’t finish their ambitions at the production level, they know and understand the impact that transportation has on the environment. Due to the fact that the palm oil industry is present on tropical islands, it would be most logical to use freight ships to transport palm oil to corresponding Dove factories. During my research I learned that there are various forms of manufacturing soap, depending on the final characteristics a company may be looking for, they must consider which materials they should use and must understand the logistics of the acquisition of the raw materials and all the complications it involves. Sodium Palm Kernelate is another surfactant derived from combining Palm oil with an oxidizer such as sodium hydroxide. Following are the social factors impacting Dove PESTLE Analysis: Dove appeals people to look beautiful from both within and outside. A healthy product at the core. Triclosan and triclocarban don’t degrade. The average consumer is going to use the Dove Beauty Bar in a shower, a bath, or while washing one’s hands. The inferred sum of the energy consumption throughout the entire process is staggering. One of the key goals set by Unilever, whose global brands include Dove, Omo, Knorr and Lipton, will cut in half the company’s greenhouse gas emissions, water and waste used by the company in its direct operations, and by its suppliers and consumers. Plastic waste is one of the biggest environmental threats our planet is facing, and reducing it is a priority for both consumers and business as a whole. (Dove) the most common package presentation uses a plastic wrapper and a cardboard box. Laundry pods can also bring harm to marine life, have potential cancerous side affects, and aren't packaged sustainably. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. For the manufacture of the White beauty bar soap, first palm kernel oil is mixed with tallow, which is fat from cattle, this central combination gives soap its detergency properties. Liquid soap, on the other hand, will always come in a plastic bottle. https://www.unilever.com/sustainable-living/reducing-environmental-impact/greenhouse-gases/Our-greenhouse-gas-footprint/. Since regular soap and water is just as effective, people should reduce and stop usage of products with triclosan. Although the soap cannot be recycled, the PET plastic wrapper is completely recyclable however the process difficult, and the cardboard container can be recycled as well. Once the bar soap is used it can be re-used several times until the soap is used entirely. Also, I will determine the waste materials and how these materials can be reused or recycled. Soaps are chemical products called surface-active agents or surfactants, these products are “well-known for their detergency, which is due to a reduction in water surface tension which removes the dirt by wetting, emulsification, lathering, and removal” [11]. Depending on the geographic location, distribution plants may reside domestically or internationally. Water is needed to use Dove Bar soap, to create foam to apply to skin. “Soap Production”. November 2018. https://ihsmarkit.com/products/fats-and-oils-industry-chemical-economics-handbook.html. Dove is a prominent household product from Unilever. If toxic heavy metals such as cadmium and arsenic are ingredients in the laundry soap, then it's likely for those harmful chemicals to enter the environment. “How a cardboard box is made” The Manufacturer (2014) https://www.themanufacturer.com/articles/how-a-cardboard-box-is-made/, Cradle to Grave Analysis: Embedded Energy within a Dove Soap Bar. If toxic heavy metals such as cadmium and arsenic are ingredients in the laundry soap, then it's likely for those harmful chemicals to enter the environment. Palm plantations are sprouting up at alarming rates across South East Asia, but in order to do so rainforests need to make way. Environmental Impact. The younger teens and women between 20-35 are main target audience since they have more desire to stay pretty. Having a cardboard box as an option to recycle while being so small is a much better product to deal with than the liquid version of this product which comes in a large plastic bottle. Perhaps the first consideration is whether to buy a liquid or solid soap. The Sustainable Living Plan sets more than 50 social, economic and environmental targets. Dove Environmental provides certified technicians that complete routine operation and maintenance services for water & wastewater treatment facilities. Today, soap making has evolved from these experiments from a handcrafted luxury item into one that is accessible and essential to most of the developed world. So let’s start with the dove soap ingredients, benefits, review and know the bathing bar from top to bottom. One of the biggest problems with commercial dishwashing detergents is that they contain phosphate. “Transforming the Palm Oil Industry”, Unilever, https://www.unilever.com/sustainable-living/reducing-environmental-impact/sustainable-sourcing/transforming-the-palm-oil-industry/. Despite these positives, since Dove uses sodium palm kernelate and sodium tallowate as ingredients, there is a certain threshold of waste and emissions that will always be negatively contributing to environmental problems. Dove is the body soap mainly created to focus on the female customers. They remain in the environment for centuries after their use. This is the fourth part of a five-part article on industrial soaps. A soap production line is made up of tanks and additional equipment for drying and finishing the soap [4]. While the literature on the total and exact energetic costs of Dove soap bars remains largely invisible, some inferences can be made in most areas within Dove’s production process using logic and general known processes for producing soap bars. The Dove Beauty Bar is a household name which you can find at any grocery store or pharmacy within the United States. In case of Dove, Unilever decided to take a modern but responsible approach. This results in a concoction that, when cooled and cut into blocks, result in the general form of soap that is seen in bathrooms all over the world. Dove, the name is not new or unknown to any one today; the company manufactures its products in several countries and India is one of them. https://www.unilever.com/Images/unilever-supply-chain-overview---may-2018_tcm244-523172_1_en.pdf. This is especially true for a household product such as this one. While there is a much longer list of complex materials that vary in structure, form, and name, the list can be condensed into a few major raw materials. PESTLE Analysis of Dove analyses the brand on its business tactics. “Dove Beauty Bars Sensitive Skin 2Pk”. However, a study was done to investigate the carbon footprint of waste water treatment facilities and was able to find that they contribute to, “0.45% or the yearly average per capita CO2e emission in Europe (Parravicini, Vanessa, et al).” Although it’s not a substantial number in comparison to what other sector’s carbon footprints are, it is wise to note that waste water treatment plants do in fact contribute to pollution and carbon emissions. PESTLE analysis is a framework which is imperative for companies such as Dove, as it helps to understand market dynamics & improve its business continuously. So many soaps contain a variety of fragrances and chemicals that have the potential to harm the environment. 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