Chief, Army Enterprise Marketing US Army 2019 - Present 1 year. “The new Office of the Chief Army Enterprise Marketing will be located in Chicago to more closely align with the newly awarded advertising firm of DDB. The Interactive Media Instruction (IMI) tool was recently sunset from the Army Enterprise Portal; however, the IMI training materials can now be found on ALMS (Army Learning Management System). The Army Enterprise Marketing Office (AEMO) will transform all marketing communications, technologies, and operations, ensuring we attract the military and civilian talent needed to maintain the All-Volunteer Force (AVF). Chicago, Illinois Account Director Bader Rutter 2018 - 2019 1 year. 2 Current Army Marketing Strategy A ‘Total Market’ approach. After changing the way it interests young people, the Army is on course to exceed its recruiting goals for another year in a row, said the force’s top recruiting officer. Enterprise Army Brand Strategy Individual Benefits and Personal Transformation Puts “The Army”as an Institution, at the Forefront of all Communication to Significant change in Army’s approach to Marketing "The Army" is marketed as a vital American institution and team, that prospects Current Enterprise Army Rank/Grade*: U.S. Army Civilian Grade GS-5 GS-6 GS-7 GS-8 GS-9 GS-10 GS-11 GS-12 GS-13 GS-14 GS-15 SES U.S. Army Corps*: Administrative Combat Army Combat Support Combat Service Support Legal Law Enforcement Medical Chaplain Band Logistics Transportation Public Affairs Intelligence Other Please specify ARLINGTON, VA. Assistant Secretary of the Army (Manpower and Reserve Affairs) 5 DECEMBER 2019. is an evolution of the Army's most recent marketing campaign, Warriors Wanted, and is designed to directly appeal to youth audiences by emphasizing the Army's vast array of talent requirements. Learn more about the brigade’s history by reading below. Supports LOE 1.a Market. Under Brig. Army Enterprise Marketing Office (AEMO) | 523 followers on LinkedIn. Secretary of the Army (DASA) for Marketing and Director, AMRG, is the principal advisor to the Secretary of the Army, Chief of Staff, Army, ASA (M&RA), and other senior Army leadership on Army branding, Army marketing, and marketing and accessions analysis. The U.S. Army Marketing and Engagement Brigade (USAMEB) supports Army marketing and accessions and competes and wins in competitions. Gen. Alex Fink, chief of Army Enterprise Marketing, the Army marketing team moved from its headquarters near the Pentagon to Chicago last … DACOWITS December 2019 Quarterly Meeting. Helping the Army efficiently and effectively meet its accessions priorities. Advancing America’s Army with the World’s Greatest Soldiers! Available Army Enterprise Portal Tool Training. Continue Reading Army to exceed 2020 recruitment goals. Army Enterprise Marketing Office . The window is now open to compete for one of the Army’s newest functional areas, FA58, the Enterprise Marketing and Behavioral Economics career field.The Army’s marketing is … Army to exceed 2020 recruitment goals.